Job Description

Workplace Environment:  

• Home office:  Nashville, TN with preference for individuals who are local or willing to relocate.
• Remote Option: This position can be remote for the right person, though 20-30% travel may be required. 

Overview:  The Digital Marketing Director will lead the digital marketing, eCommerce, and digital marketplace strategies for pH-D Feminine Health and CON-CRET, reporting directly to the CMO. This role is critical in driving growth across all digital channels, including Amazon and other digital marketplaces, while ensuring seamless collaboration across the team. The ideal candidate will have a strong track record in digital marketing, eCommerce, and marketplace management, with the ability to lead a high-performing team and deliver measurable results.

Key Responsibilities:

Strategic Leadership:

• Develop and execute a cohesive digital marketing, eCommerce, and digital marketplace strategy to achieve brand and revenue goals.
• Oversee performance across paid media, SEO, organic social, email marketing, Amazon, and other digital marketplaces.

Team Management:

• Lead and mentor the digital marketing team, including the Digital Marketing Manager, Digital Marketing Specialists (SEO, Google/AMZ), Social Media Manager (Paid/Organic), and Social Media Analyst.
• Partner with the Art Director and creative team to ensure assets align with digital strategies and marketplace needs.

eCommerce & Marketplace Operations:

• Manage and optimize the brand’s eCommerce platform, ensuring an exceptional user experience, high conversion rates, and sustained sales growth.
• Oversee Amazon and other digital marketplace operations, including product listings, advertising, pricing strategies, and sales performance.
• Collaborate with cross-functional teams to ensure product availability, accurate content, and strong marketplace execution.

Performance & Analytics:

• Define and track KPIs across digital marketing, eCommerce, and marketplace channels, providing regular performance updates to the CMO and leadership team.
• Use analytics tools to identify opportunities for growth, improve ROI, and guide decision-making across all channels.

Cross-Functional Collaboration:

• Work closely with Brand Managers to align digital marketing efforts with overall brand strategy and campaigns.
• Partner with the Social Media Manager to create engaging, performance-driven content for digital platforms and marketplaces.
• Collaborate with operations and product teams to ensure seamless execution across eCommerce and marketplaces.

Innovation & Growth:

• Stay ahead of industry trends and innovations in digital marketing, eCommerce, and digital marketplaces to maintain a competitive edge.
• Identify and capitalize on growth opportunities across all digital and marketplace channels, leveraging data and insights to drive strategy.

Success Metrics:

• Increased eCommerce and marketplace sales, revenue, and profitability.
• Improved ROI across digital marketing and marketplace advertising campaigns.
• Enhanced brand presence and engagement across digital platforms and marketplaces.
• Effective collaboration across teams to ensure alignment and operational excellence.

Qualifications:

• 8+ years of experience in digital marketing, eCommerce, and marketplace management, with at least 3 years in a demonstrated leadership role.
• Proven success managing Amazon and other digital marketplaces, with a focus on advertising, optimization, and driving sales.
• Strong expertise in paid media, SEO, analytics, and eCommerce platforms.
• Exceptional leadership and communication skills, with a track record of building and managing high-performing teams.
• Passion for empowering women and working in the health/wellness industry is a plus.

This role is essential to ensuring pH-D Feminine Health and CON-CRET lead in the digital and marketplace space, empowering customers with trusted solutions while driving sustainable business growth. The role may be onsite, hybrid, or remote based.

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