Job Description

Position: Social Media Specialist

Our Company Background We started out in a dealership, perfecting our digital marketing approach. Recognizing our strengths, we took the leap in 2015 to create iFrog Digital Marketing. Now, a decade later in 2025, we've evolved significantly, expanding our expertise and rebranding to iFrog Marketing Solutions to better serve our partners. Our Born in a Dealership® heritage is a badge of honor; it means we bring unparalleled insights from the automotive world to every partner, automotive or not. Our passion lies in delivering superior service and tangible results, and we believe in enjoying every step of the journey with you.

Why Join iFrog?

If you have high expectations, you've found your place. You'll collaborate with the best and brightest here, where we prioritize accountability and mutual support over working in silos. We're a team of solution-seekers and self-motivated individuals, driven to achieve outstanding results together.

Our Core Values (aka What Matters) - We live these values daily:

1. Serve with purpose

2. Act with urgency

3. Ask why

4. Make bold decisions

5. Own it

6. Do the right thing

As part of iFrog, you will receive the following benefits:

• Valuable medical, dental, and vision insurance: We also contribute towards your premiums.
• Company paid life insurance coverage
• Ample paid time off: Take advantage of paid vacation, sick time, and observed holidays.
• Invest in your future: Benefit from our 401(k) plan, enhanced by a company match.

Additional Information:

We believe in fostering a diverse and inclusive environment at iFrog Marketing Solutions. As an equal opportunity workplace, we are dedicated to providing fair and equitable employment practices for everyone. This means we do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

Summary & Objective:

The Social Media Specialist is responsible for planning, creating, posting, and monitoring engaging organic social media content across various platforms. This role plays a key part in strengthening our partners’ social media presence by staying ahead of trends, identifying timely opportunities, and ensuring content is relevant and effective. The Social Media Specialist should continuously look for ways to improve organic social performance through strategic planning, trend monitoring, and a strong speed-to-market mindset.

Essential Functions:

1. Plan, develop, and implement organic social media strategies, campaigns, and content calendars to build brand awareness and drive audience engagement.

2. Stay up to date on trends, platform updates, and emerging opportunities to ensure timely, relevant content that keeps partners ahead of the curve.

3. Proactively monitor and identify opportunities for trend-based content and fast-turnaround posts that enhance organic performance.

4. Coordinate and collaborate with the creative design and content teams to produce visually compelling, on-brand assets for social media.

5. Write clear, engaging, and on-brand copy for organic social posts across multiple platforms, tailored to each audience and channel.

6. Publish and schedule content across various social media platforms, including but not limited to Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and others as appropriate.

7. Monitor and engage with audiences by responding to comments, and interactions in a timely and professional manner.

8. Monitor and analyze social media performance using tools such as Sprout Social, Meta Business Manager, and other analytics platforms to identify opportunities for improvement.

9. Conduct regular research on competitor activity, industry trends, and platform best practices to continuously refine strategies.

10. Support the development and implementation of organic optimization strategies to increase reach, engagement, and audience growth.

11. Work closely with Account Managers and Performance Managers to align organic efforts with broader partner goals and report key insights internally as needed.

12. Research new social media platforms, trends, and industry opportunities.

13. The ability to work on a hybrid 3+2 office/work-from-home model (5 days at the office for the initial 90 days).

14. All other duties as assigned by iFrog Management.

Competencies:

• Resilience & Adaptability: You're a pro at navigating sales objections, market shifts, and unexpected challenges, consistently hitting your targets.
• Willpower: You effectively control your thoughts and actions to achieve desired outcomes.
• Drive: You possess a strong inner desire to get things done and achieve goals.
• Passion: You show real intensity for marketing and building positive relationships with our partners.
• Coachability: You welcome criticism and feedback, actively using it to improve and grow.
• Commitment: You're dedicated to meeting demands and goals, and you're consistently reliable and timely.
• Leadership Skills: You inspire confidence in your team and lead by example.
• Solution-Oriented: You expertly read partner interactions, spotting and resolving issues proactively to protect valuable relationships.
• Active Listener: You listen intently to partners and teammates before offering solutions or drawing conclusions, ensuring you fully grasp the situation.
• Strong Communicator: You communicate effectively and professionally with teammates, customers, partners, and management.
• Organized Planner: You excel at setting priorities and defining the actions, time, and resources needed to achieve your goals.
• Positive Attitude: You consistently demonstrate positive behavior and communication, both written and verbal, with partners and team members.

Required Education & Experience:

1. High School Diploma or GED equivalent required.

2. Proficient with multiple social media platforms.

3. Prior experience implementing or participating in long- and short-term social media strategies.

4. Proven ability to write strong, unique content and calls to action to drive and engage audiences.

5. Excellent verbal and written communication skills.

6. Excellent time management, organizational, and analytical skills.

Preferred Education & Experience:

1. Bachelor’s degree in Marketing, English, Communications, or a related field.

2. 1-2 years prior experience in social media production using platforms like Meta Business Suite, Sprout Social, Agorapulse, Hootsuite, etc.

3. Working knowledge of the automotive industry.

4. Proficient with Google Suite.

5. Proficient with macOS.

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